Last week a Dutch supermarket chain launched its Christmas campaign, see the clip below.
The campaign captions: Family tradition is to be passed on. It triggered me as an orphan migrant, living far away from my siblings. It touched me and brought me to tears the first time I saw it. I did exactly the same with my late mother as the lady character in this ad.
The values which return in the Christmas ads year after year are: family, friends, togetherness and peace. Alas, these values are not available for everyone. There are family grudges, difficult decisions whom to invite, several things that are left unsaid for the sake of keeping a shallowly peaceful Christmas. Some have family and peace but can’t be together due to work and other commitments. Others happen to have lost some family members this year, so this will be the first Christmas with those loved-ones. The latter will survive albeit with bittersweet sadness and the well-known five stages of grief.
Well, you know. Each of us get the best out of it as it’s the most wonderful time of the year, isn’t it?
I end this post by presenting the Andy William’s version of this post’s title song.