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It’s the most wonderful time of the year

Last week a Dutch supermarket chain launched its Christmas campaign, see the clip below.

The campaign captions: Family tradition is to be passed on. It triggered me as an orphan migrant, living far away from my siblings. It touched me and brought me to tears the first time I saw it. I did exactly the same with my late mother as the lady character in this ad.

The values which return in the Christmas ads year after year are: family, friends, togetherness and peace. Alas, these values are not available for everyone. There are family grudges, difficult decisions whom to invite, several things that are left unsaid for the sake of keeping a shallowly peaceful Christmas. Some have family and peace but can’t be together due to work and other commitments. Others happen to have lost some family members this year, so this will be the first Christmas with those loved-ones. The latter will survive albeit with bittersweet sadness and the well-known five stages of grief.

Well, you know. Each of us get the best out of it as it’s the most wonderful time of the year, isn’t it?

I end this post by presenting the Andy William’s version of this post’s title song.

9 thoughts on “It’s the most wonderful time of the year

  1. Christmas can be a hard time, especially for people who have experienced loss in some ways. Hope you have a wonderful Christmas Mbak 😊

      • Bagus dan hangat. Sentimentil juga, tapi dari sisi yang berbeda. Biasanya natal diambil dari sudut pandang anak2 atau orang tua. Ini dari sudut orang dewasa, yang kehilangan orang tua. Agak beda.

  2. Wah ini lu udah tulis sebelom gw nyampah ke elo 😁. Br baca gw heheh.
    Salam sterkte dari sesama klub layangan putus. Btw i survived the first hari ibu toch with some cuts and bruises. Bleh.

    • Iya cici. Sialan banget ini iklan saking bagusnya gw mewek tiap kali lihat. Sampe akhirnya kalo tayang gw tutup mata ngga mau lihat.

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