Starting from last weekend whenever I am online there are ads from Dutch retailers about Black Friday sale. Since the past two, three years, there have been more and more Dutch chains that jump in this commercial event to gain more profit.
Black Friday comes originally from the USA. It is the Friday after Thanksgiving, a start for Christmas shopping season. This year Thanksgiving falls on Thursday 23 November. Apparently this Black Friday thing has spread to the other side of the ocean, leaving me wondering why. Yes, I know it is a perfect occasion to increase sales volume = profit. However here in The Netherlands we don’t celebrate Thanksgiving. To make it worse, everything Christmas related must be put on hold until 5 December, the birthday of Sinterklaas So why is there Black Friday here in the Low Lands if the Christmas shopping season actually starts from 6 December? It is the commerce, I know.
Celebrations or events originated from the USA such as Halloween, Thanksgiving and the Black Friday become more and more well-known in other parts of the world. Some people in other countries start to celebrate them too which is quite confusing for me to be honest. Especially Thanksgiving, because this is in my eyes so specific from the USA and Canada. Please note this post discusses Thanksgiving in the USA in relation to Black Friday.
One thing I do ponder though, while it seems normal to celebrate these imported events, the feel must be different if one experiences these in the land of origin, right? But still I wonder why. Why could we as consumer, so easily be influenced by the commerce? Or is the commerce just one of the components in this circumstance?
Ok, let’s blame the commerce then. And who knows when Dutchies would celebrate American Mardi Gras or even Mexican Día de los Muertos. Please do not mix this with religious holidays such as Christmas, Days of several saints, End of Ramadan, Easter, Divali etc. The spreading of religions has to do with migration around the world while this post is about countries and its people celebrating some events ‘borrowed’ from another country. Perhaps this is my flaw also, always trying to explore the origin or true meaning of something/some words before I start to go along or use them.
Perhaps it is me, not the commerce.