Here is one Dutch expression: Hij heeft een kruiwagen (he has a wheelbarrow) which means he knows someone with influence who can get him a job. In case of Brooklyn Beckham who has been hired to shoot Burberry campaign, his wheelbarrow is a big one.
Being the eldest son of the uncrowned British pop royalty couple David and Victoria Beckham surely has helped him to get this enviable job. It is sheer nepotism as written in The Guardian. That article stated the following
Leading photographers have expressed frustration at Burberry’s decision to invite Brooklyn Beckham to shoot its latest fragrance campaign, saying it devalues the skills and training of professionals.
I can imagine the anger of the leading photographers and I understand why. Some talented ones have been trying their best to stand out among other photographers to no avail. Some leading and well-known photographers had worked as assistant to big names just to get where they are now. To cut a story short: to get on top of the league of photographers one needs to learn and to work up starting from the bottom. That is how they learn the craft and find their own signature style. My note: Actually this applies to every profession.
Alas there is this thing called nepotism. If you know the right person in the right time and right place, you will be hired. Some of us might have experienced or witnessed the favour of nepotism whether at work or in the society. It is not right but it happens. Nepotism is unfair because there is no equal opportunity offered to people.
Back to Brooklyn Beckham with his big wheelbarrow. What if he really is talented? If he is, he needs to prove it first in my opinion. As to what is known, Brooklyn has never worked as an intern for a renowned fashion photographer nor has he learnt the craft at the art and photography academy. However he was invited to do a gig top photographers dream of. I have been asking myself this question as I see that nepotism exists and is well alive in all layers of the society. I wonder why Burberry has hired him? He is frickin’ 16 years old! There are many 16 years old kids showcasing their photographing talent on social media but hey they don’t draw the attention of big companies because they are unknown.
Moreover, does this luxury fashion house want to profit from Brooklyn’s reach within his 6 million (young) followers on Instagram for much more brand recognition? I wonder how many of these followers are able to afford an original item of Burberry. Would Burberry sell more items from this new collection shot by Brooklyn? Would he proceed pursuing a career in fashion photography? I just wait and see.
All images are courtesy of Burberry.