In order to stand out in this overly populated blogging world you need to be yourself. This seems easy but if you want to do it well, it requires some efforts.
Be yourself but do you know how? If you don’t, take a look at my post about personal branding. Why is this so important? Because pretending to be someone else is bloody tiring. And being yourself strengthens your presence. In relation to this post strong presence means you stand out in the crowd. By doing this you’d reach your goals as a blogger. Blogging goals vary from being read, gaining readers to building and maintaining an active community to name a few. The tools to reach it are your voice and tone.
Voice is the soul of your writing. Voice shows who the person is behind the writings. Discover your voice by choosing adjectives which represent you well. Your voice has to be distinctive and unique. Most bloggers have found their voice without mapping it first. Example of a voice is: geeky, funny, smart or classy, honest, humble. Mine is: frank, inspiring, wit.
Tone is the how. How is your writing? Find your right tone by reckoning with your audience and the purpose of your writing based on your voice. A French saying goes
C’est le ton qui fait la musique.
Directly translated: It’s the tune which makes the music. The real meaning is It is not what you say but the way you say it which makes a difference.
I attach my voice in different tones. Frank and informal. Frank, wit and funny. Inspiring and serious. Frank and sad. Frank and happy. Shortly, your tone colours your voice. Showing emotions adds some depth in your writings. Do not be afraid to do this. It shows that the blog is written by a real person, you.
This simple infographic describes voice and tone strikingly well.
Infographic is courtesy of Grammar Style Life
To achieve a proper tone in a post, imagine how you tell the story offline. It is like talking to your friends. Assuming that your blog is a journal of course.
Tone depends on several things: diction (choice of words), sentence length and the inevitable grammar. I am going to explain these three in another post otherwise this post would be too long.
Voice and tone aren’t built on one night. You ought to always be consistent. Your voice and tone need to be present in your writings. They need to appear on your posts, comments, emails to your readers, tweets and other platforms you are on.
If you want to discover your voice and tone; train yourself first by trying to notice them at other blogs. And in order to be able to write, you need to read a lot. Books, news, journals, blogs, magazines etc. Compare and experiment.
When you successfully establish your voice and tone, people will recognize your writings easily.
Find your own voice and adjust your tone.
Featured image is courtesy of Freepik.