Maria Kang is back. Remember her? A fit mom who posted her picture on Facebook with a controversial one liner of “What is your excuse?” After it went viral along with the rage and she was being accused of fat shaming, Kang posted a statement, a sorry but not sorry piece.
No excuse mom
Last week Kang launched a movement called No excuse mom.
Critics came again as some people were convinced the picture has been photoshopped. Kang admitted it eventually. She stated that the lighting has been enhanced.
Like the first spark, Maria Kang told us, moms to shape up. She doesn’t tolerate any excuse. What she seems to ignore is that not every mom wants to look like her!
Take me for example. Although I am still 4 kg heavier than before my pregnancy 14 years ago, I do not want to lose weight. I don’t have a body like her but I am fit. I run 2 – 3 times (5 km) a week. I bike daily to work, 7 km back and forth, it makes in total 14 km a day, five days a week.
My biggest excuse is I love food too much. I bake and cook every day. My homemade food is made of fresh ingredients. They supply well-balanced nutritions to my body. Take a peek at my instagram where I mostly post foodpics. I won’t give these up only to realise the body Kang has. I am a 41 year old woman with 163 cm height and 55 kg weight. My BMI is 20,7. According to my GP I am healthy.
Inspiration or insult?
Ok, I understand Kang comes from the USA where obesity is a disease. And I may not be her main target group. As a communication professional I believe if she really wants to wake people up and inspire them, she should have been more positive in bringing her message. I can imagine if overweight mothers are insulted by this.
Some moms have their own ‘excuses’ according to Maria Kang. What she forgets to reckons with is the following situations. Some moms may be ill. Some are single moms who have two jobs night and day, to make ends meet. They simply don’t have time to exercise. Some have lack of money. The latter has to do with the grocery shopping and eating pattern. Fast & processed food is namely cheaper than fresh vegetables & fruits.
I have a remark though. Now that obesity is a disease, why is Kang only focused on moms? There are many women without kids who also struggle with their weight. Then I thought perhaps this is her strategy. She posed last year with her kids with this message ‘I can do this, why can’t you’. There lays a negative undertone in this message. This confirms stereotyping of women being catty to each others. Such a shame. The stir could have been avoided if her message would be more sympathetic and positive; something like ‘I can do this, you can too. Let’s do this together’.
What do you think of this fit mom’s movement? Inspiration or insult?