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The excuses

Maria Kang is back. Remember her? A fit mom who posted her picture on Facebook with a controversial one liner of “What is your excuse?” After it went viral along with the rage and she was being accused of fat shaming, Kang posted a statement, a sorry but not sorry piece.

No excuse mom
Last week Kang launched a movement called No excuse mom.

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Critics came again as some people were convinced the picture has been photoshopped. Kang admitted it eventually. She stated that the lighting has been enhanced.

My excuse
Like the first spark, Maria Kang told us, moms to shape up. She doesn’t tolerate any excuse. What she seems to ignore is that not every mom wants to look like her!

Take me for example. Although I am still 4 kg heavier than before my pregnancy 14 years ago, I do not want to lose weight. I don’t have a body like her but I am fit. I run 2 – 3 times (5 km) a week. I bike daily to work, 7 km back and forth, it makes in total 14 km a day, five days a week.

My biggest excuse is I love food too much. I bake and cook every day. My homemade food is made of fresh ingredients. They supply well-balanced nutritions to my body. Take a peek at my instagram where I mostly post foodpics. I won’t give these up only to realise the body Kang has. I am a 41 year old woman with 163 cm height and 55 kg weight. My BMI is 20,7. According to my GP I am healthy.

Inspiration or insult?
Ok, I understand Kang comes from the USA where obesity is a disease. And I may not be her main target group. As a communication professional I believe if she really wants to wake people up and inspire them, she should have been more positive in bringing her message. I can imagine if overweight mothers are insulted by this.

Some moms have their own ‘excuses’ according to Maria Kang. What she forgets to reckons with is the following situations. Some moms may be ill. Some are single moms who have two jobs night and day, to make ends meet. They simply don’t have time to exercise. Some have lack of money. The latter has to do with the grocery shopping and eating pattern. Fast & processed food is namely cheaper than fresh vegetables & fruits.

I have a remark though. Now that obesity is a disease, why is Kang only focused on moms? There are many women without kids who also struggle with their weight. Then I thought perhaps this is her strategy. She posed last year with her kids with this message ‘I can do this, why can’t you’. There lays a negative undertone in this message. This confirms stereotyping of women being catty to each others. Such a shame. The stir could have been avoided if her message would be more sympathetic and positive; something like ‘I can do this, you can too. Let’s do this together’.

What do you think of this fit mom’s movement? Inspiration or insult?

34 thoughts on “The excuses

  1. I don’t think her campaign intends to insult and she targets mom because she’s one. We all have excuses not to go to gym – or should I say – those who want to shape up but don’t want to leave the comfort of the sofa – so I think it’s fair enough that she asks her audience “What’s your excuse” ? Just my two cents IMHO🙂

    • “Those who want to shape up but don’t want to leave the comfort of the sofa” Well said Eva. Although I am not in that category I still feel sorry about her campaign. It is insulting for the group you mention.

  2. I think she has narcissistic personality. The way she advertise herself sound to me like she is better than those who can not be looked like her. She is most def not going to be my inspiration in many ways…

    • Look at me I am young, skinny, a mom with three kids and I am beautiful. Would her target group react different if Kang was average looking?

      • hmm..she is pretty but in my opinion, she is just an average looking. I met prettier moms at my gym and I am sure, they do not need photoshop..hahaha..Well, I am not in Kang’s target group anyway.
        There was another lady who had similar criticism as Kang’s. She did not mention any wording like Kang, but she posted her selfie after couple days – which was an impressive figure after delivering a baby! – Caroline Berg Eriksen. In my opinion, she is a pretty woman and she is lucky to have such genes that allow her to lose weight that fast after pregnancy.

    • Me neither. Like Kutubuku wrote above it seems the campaign is for “those who want to shape up but don’t want to leave the comfort of the sofa”. From my point of view as a communication professional Kang only provokes her target group by sending this message.

  3. Ga tau sih maksud dia apa. Tapi ya bener yang mba yo bilang kalo kita ga bisa aplikasikan kesmua ibu2. Faktor ekonomi, sikon hidup, single parents dll semua mendukung. Aku bisa ke tmpt gym or muaythai gara2 ada yg jaga anak2 dan mama yang awasi. Itupun musti buru2. Mungkin dia mau ingetin those yg punya sikon mendukung bisa spt dia tp males olahraga dan pola makan sehat

    • Kalo dipikir obesitas di USA memang parah Jo. Kurang bergerak dan makan makanan yang ngga sehat. Tapi ya itu, misalnya orang punya excuse, so what? Lagipula campaignnya malah seperti bumerang, banyak perempuan target groupnya dia malah jadi berang.

  4. My opinion is that she tries to gain media attention first. You know in USA how the “bitchy tagline works better than friendly tagline”?
    She wants the controversy so people notices her. I guess.
    And to be honest, I don’t think she meant to insult anyone. If the overweight moms have excuse and don’t feel like doing exercise, then they should just ignore Maria Kang.
    Some women WANT to lose weight but have a loooot of excuses, maybe Kang found the easiest way to motivate them: which is to provoke them. Well we all know how women are easily provoked. :p

    • Wise words from miss May. True and true but yet I still feel sorry for the catty undertone. Apparently she believes bad attention is attention indeed.

  5. Mbak Yo, kalo menurutku sih bagaimana orang melihat si Kang ini sih tergantung tipe orangnya juga ya. Ada yg karena jiwa kompetitifnya kenceng bakal termotivasi (wah anak dia 3 no nanny badannya bisa gitu?) atau ada yang malah jadi bete dan merasa Kang ini pamer dan jadinya mengejek. Macam orang memproklamirkan diri working at home mom yang katanya bisa dapet duit sambil terus memperhatikan anak, kan itu bisa motivasi sebagian orang tapi buat beberapa orang lain malah jadinya bikin down. Ya kita yang baca aja kalo yg milih, kalau emang kita gak suka sama dia, ignore kalimatnya. Kalau kita bisa termotivasi karena dia, ya ikutin. Yang pasti sih dia mau pamer ahahahaha kan semua yang ditunjukin di socmed emang niat di’pamerkan’ ke orang lain

    • Parahnya ya Ndang, ternyata dia kerja dirumah, jadi bisa exercise semaunya dia. Fotonya diphotoshop abis. Aku mikir apakah ibu-ibu yang tersinggung akan tetap tersinggung kalo Maria Kang ini perempuan berwajah biasa dan posternya ngga glossy gitu?

  6. Siapa si yg gak pengen kaya sinkang ini mba tp klo kataku apa yang dia gembar gemborkan belum tentu benar adanya yaahh sapatau ini orangnjust nyari perhatian aja or apalah istilahnya? Mmhhh bugung ngomongnya mba ahahahhaahah

    Aku sama kaya mba yo bb ku masih 2kg diatas berat sebelum hamdun tapi aku udah cukup nyaman dengan kidisi sekarang . Yagngbpenting si kataku makan yg sehat, olahraga cukup hati happy deh otomatis smua jadi mancar auranya *iki opo toh niss comment kurang nyambung ya mba* ahahahahah

    • Aku ngga pingin kaya dia karena aku masih langsing untuk seumurku😉 Lagipula aku ngga mau berkorban makan enak wong suka masak ha…ha…

      Kalo dipikir dulu sebelum hamil aku size 4, sekarang size 8. Ah, yang penting sehat dan enjoy aja ya Nis. Hidup cuma sekali.

  7. emang bener sih mbak Yo. Postingan soal bentuk badan, jenis makanan sehat *apalagi kalo makanan anak2* bisa ditanggapi berbeda2 ya sama perempuan. Aku juga gitu, kok. Tanggapanku bisa macem-macem, dari yg biasa aja, sampe yg kadang jadi-nya nyinyir karena ngerasa terprovokasi (dalam artian yg negatif, tentu saja) hahaha…
    Jujur nih, aku paling ngiriiiii sama ibu2 yg udah berbuntut tapi masih ketje, masih bisa masak makanan sehat buat keluarganya SETIAP HARI dan masih bisa kongkow2 cantik sama temennya. Ish, banyak ya yg kusirikin? Hahaha…

    • Zen Fit, siapa tahu banyak yang sirik sama kamu kan hebat ngurus A3, pinter keuangan pula🙂

      Sebagai praktisi komunikasi dan perempuan dan ibu-ibu aku menyayangkan tone pesannya dia ini, bikin target groupnya dia ngamuk. Sayang kan kalo gitu.

  8. We all like to judge and label, we are human, so when she posted ‘What’s Your Excuse’ with her tone tight tummy and gorgeous hair and make up, of course the entire women in the world would like to eat her alive!🙂 I think if she didn’t post her ‘immaculate’ image with her three adorable sweet little children set out like props and the words ‘what’s is your excuse’ she probably won’t get lots of haters :p Women no matter what are always bit touchy and sensitive about their appearance and weight. To look like her (especially 8 months after her 3rd baby) is doable, there must be an untold story behind a body like her, and remember she was Miss Bikini California and also a fitness model.

    She’s not inspired me, because I know no matter what I won’t have a body like her, even 9 years after my twin were born I still have about 3kg excess baby fat! And I love food. I eat healthily but I also like to have a cake and ice-cream when I feel like it. I like to sleep in on the week-ends and eating what I want and when I want. I think, as long as you have balance within exercise, eat healthy and not so healthy, and be happy, that’s the most important things. Being healthy is more important for me rather than being skinny no tummy but suffered insomnia and unhappy!

    • I know it is doable Ria only I don’t want to sacrifice things I love. This is what she calls excuses. And to be frank I don’t think all moms want to look like her. Some want to be skinny (size 0), some prefer to stay slim (size 6 – 8) and some just let themselves go.

      It is their own choice and it is not on her to provoke them. I just dislike the cattiness.

      FYI, like you wrote there must be an untold story about her. As an ex anorexia patient, I tend to think she could be quite obsessed by food.

      • You’re right, It’s doable but with lots of sacrifices. And do we really wanna do it? It depends on each person. Oh, and she was a bulimic too I just read. So, as you wrote above in your comment, you were an ex anorexia patient, am I reading it right? Or you mean she was?

  9. Aku ngeliatnya sich itu motivasi dan gak ada niat insult people. Tapi ya POV tiap orang beda sich ya…
    And Mbak Lor keren banget. Sepedaan tiap hari 14 km. Cool!😀

    • Memang betul Deva. Ironisnya mayoritas target group dia malah tersinggung. Sayang ya, pesannya ngga nyampe.

      Aku udah beberapa tahun ini ngga ada mobil jadi ‘terpaksa’ naik sepeda kekantor.

  10. I think those who felt insulted might have excuses, and thus why she felt hurt and angry :p but that is how a lot of woman get motivated, I guess… hahaha
    but ofc, fit and lean is just enough I think, no need to build the abs or remove /all/ the fats and being skinny.. just as long as I am still healthy and not going to the overweight line while able to eat my lovelies *read: foods* I am content lol

    • Yup, the way I see her campaign is that she assumes all moms want to look like her, which is not true judging by the backlash she got online.

      Of course Chelle, we will keep calm, stay healthy and eat some tasty food😉

  11. 14km? Hebatt bener mba Yo😀 Gak perlu gym lagi udah kardio tiap hari..😀 *ga tau siapa si Kang, jadi ga bisa beropini* hihih

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