How would the breast cancer awareness be realized with this meme? Yeah, I call it a meme because it is not worth being seen as a campaign. This is a cheap, simple way to exploit women.
I wonder if the one who developped this had any idea that most breast cancer patients/survivors can’t wear a bra even if they want to. Some can’t wear a bra because they don’t have breast anymore. The breast is chopped along with the cancer cells in it. Others can’t wear a bra because the breast leaks liquid, they need to wear a bandage around it. Most of them can’t wear a bra because it’s too painful.
This has been the most insensitive and disgusting meme in October. If you desperate to see boobs, buy yourself a Playboy. No money to buy an adult magazine? Use the hashtag breast on Twitter or Instagram to see selfies of topless women. These women pose braless willingly, degrading themselves without supporting the breast cancer awareness.